Digital Future – Future Semantic

The future. A place who’s construction and form will be pondered for the rest of time. Technology is advancing quickly, with the internet being around 25 years old, and the first computer being around 60 years old, where will the next 25 and 60 years take us in terms of digital interaction?

This video clip from the film Minority Report is a good place to start:

In this clip, the main character has personalised adverts as he walks through a futuristic shopping mall. Is this the future of shopping? IBM business partners recently predicted that next generation stores will be:

Sense and respond environments that morph themselves to meet the temporal demands of customers’ immediate shopping objectives.

For example in the future, they believe that you could go into a store and recieve personalised displays for the items that you buy the most. This is similar to the current Tesco Clubcard scheme, which posts vouchers and offers to their customers depending on what they purchase the most, or have purchased recently. So personalised shopping already exists, and some believe even that is intrusive. Would a hologram in a Tesco store that spoke to you about your regular shopping be even more intrusive? Maybe for the current generation of shoppers, but as a new generation is born into this technology then it would become the norm surely?

Another step that technology is taking towards the future, is something called Google Glass:

This proposed system involves the user wearing glasses that have in integrated computer system, that allows different things to be controlled by voice and by eye movement. The video in the above link shows a future where video recording is just a double blink away. Personally I’m excited by the idea of google glass, but not the idea of wearing glasses 24/7 when I don’t need them. In a future world where everyone was talking to someone else through their glasses, where is the need for ‘normal’ face to face conversations? Here is another example of ‘wearable computing’ from Epson, who have created a similar system that’s slightly less expensive (still $700), and is intended more for gaming and other such things, instead of discreet notifications like the $1500 Google Glass:

A video project that intends to show the dangers of artificial reality:

Is this where AR technology is going, and is AR technology going to be a major part of our future? I myself would be against permanent eye implants (something that’s depicted in the short film above), but if something like that became the norm, does that make the human race cyborgs? Future technology seems to raising more ethical questions than any good. Here is something light to end on, a depiction of ordering pizza in the future, from the year 2000:

They seemed to get most of it right, and with the privatisation of our medical records possibly on the horizon, maybe paying for that unhealthy topping and dealing with your health insurance is a worrying possibility…


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